CHAPTER 06 · 2021–2026
Digital Experience Design Leadership
Stefanini Group EMEA, NA & APAC · From zero to 50%+ year-on-year revenue growth while improving margins
*For more information on specific cases, client projects and products, please contact me directly. Thank you.
BUILT ON FIVE PILLARS
1
Discipline Architecture
2 isolated offers → 20+ structured services across 5 domains. Governance standards, maturity frameworks, shared documentation and quality controls.
2
Commercial Integration
Design embedded in presales and strategic accounts. EBIT: 15% → 21% → 30%. Revenue doubled year-over-year while margins improved.
3
Cross-Tower & Regional Orchestration
Design as transversal connector across DWS, AI, OCM, Data and Transformation towers. Expanded across EMEA, NA & APAC. 60+ global network.
4
Team & Capability Scaling
1 FTE → 8 FTEs at peak. Structured training tracks, mentoring models, lean high-margin structure. Team maturity increased alongside financial performance.
5
Driving the Future of the practice
Taking on initiatives that reflect the direction and future of design: evolving the practice’s name and scope of competence, going from designing interfaces for AI tools to actively assessing and driving behavioral models for better UX across more than 10 internal AI products and services.
Some current clients
REVENUE TRAJECTORY
2023
↑
50% +
15% EBIT
2024
↑
51% +
21% EBIT
2025
↑
13% +
30% EBIT
2026 Q1
baseline
STRATEGIC EXPANSION THROUGH KEY ACCOUNTS — LUXURY ECOSYSTEMS
Tiffany & Co. (2023 - 2026) · Led designers to create an executive dashboard design for digital transformation tracking, establishing credibility in a high-trust ecosystem.
LVMH Group (2025) · Designed and facilitated full-day C-level executive workshop in New York for 13 Maisons: Tiffany & Co., Louis Vuitton, LVMH Beauty Tech, LVMH Fashion Group. The outcome was 4 core initiatives to optimize and consolidate IT services across the Maisons, reducing overall operational costs and improving productivity through unified knowledge. All accelerated with AI tools and interfaces.
PVH Group (2026) · AI-first employee experience campaigns across retail and corporate operations as part of an organizational change management objective. Positioned the practice as a trusted partner in luxury and fashion operational ecosystems, engaging employees as customers of AI IT.
FIFA (2026) · The Future of Fan Engagement, presented a unified, orchestrated, and measurable live-game experience for fans, from the moment they open the app and decide to buy a ticket to the moment they leave the stadium and decide to attend another game.
Latest culmination
A capability matures when the team carries it forward with a sense of empowerment and trust in what was taught, without the need for constant management.
Every chapter in this portfolio has added a key facet to what has been built here. That allowed me to expand and evolve from internal enterprise product and experience design to customer facing experience orchestration and product design. All while investing in and nurturing a growing, self-motivated team and generating revenue for the organization.