Now
In market now
Published research and frameworks already shaping client engagements and executive conversations. Evidence, not intent.
2 active lines
HORIZONS
What I'm seeing, and what I build next.
A working body of research, writing, open questions and application at the edges of human-centered design, artificial intelligence, business transformation and craft.
Some is NOW in market. Some of it is STILL forming. ALL of it feeds my practice.
Three horizons
How this is organizedEverything here is laid at 3 levels of distance: 1. The near work is proven and in market. 2. The next work is the direction my work is taking. 3. The transformational work are the questions I am navigating through in real-time.
Next
Direction of my work
The advisory position I am building toward: human-centered AI as a business discipline, not a delivery function.
1 active line
Transformation
Questions in real-time
Where intelligence meets craft, culture and character. Early, unresolved, and the most interesting thing on this page.
1 open question
The territory
Four fieldsFour fields I work across. Individually they are well mapped. The value I keep finding is not inside any one of them.
Human-centered approach
- Product design
- Service design
- Journey design
- Digital and customer experience
- Research & Testing
Intelligence
- Human–AI interaction
- Trust, empathy and adoption
- Designing agentic behavior
- AI enablement inside organizations
Business
- Design-led business transformation
- Building and scaling
- Design as a strategic & revenue leverage
- Executive advisory
Craft
- Art and material practice
- Pattern, composition, colour
- Luxury and the premium relationship
- Culture, character, self-expression
The work worth doing sits in the overlap where a business question turns out to be a trust question, or where a craft decision turns out to be a question about what a machine should not be allowed to decide.
The field
Where the work sitsIntelligence is not a fourth direction here — it is the whole field, and everything sits inside it. Each line of work opens three petals, one into each territory, and how far a petal reaches is how much of that territory it carries. The dotted arcs are the three horizons: what is in market furthest out, open questions nearest the centre. Each line of work below has its own page.
The work
Research · Writing · Open questionsAdded to as each line develops. Published work links out; forming work says so plainly.
Designing Intelligence: the strategic imperative of human-centered design in the age of AI
An executive white paper compendium arguing that human-centered design is a strategic discipline rather than a delivery function or an added value layer.
Explore the compendium
Empathy, embodiment and the conditions for trust between people and machines
Doctoral research in human–computer interaction, and the foundation under everything else here.
Read the thesis
Design as a business instrument, applied before the build
Human-centered design applied early — where risk, scope and client trust are still negotiable — rather than late.
Read the entry
Where intelligence belongs in craft
Mediterranean azulejo patterns, and whether intelligence belongs to the detail rather than the picture.
Read the entry
The thread web
A working thesis · In progressTaken together, this collection is becoming a thesis of its own. It maps the relationship between people and intelligent technology as a web of 109 threads and 309 links, decoded from three bodies of my work: the doctoral thesis, the Designing Intelligence compendium and my published articles.
Centre
The relationship
People, the exchange and intelligent technology, and the loop of meaning, trust and care between them.
Dimension
Nature
Emotion, cognition and embodiment as three overlapping spheres.
Dimension
Time
How often a thread recurs across the work, and the span it acts on.
Dimension
Business model and structure
Where each thread lands in the business, with the empty places left visible.
Working in the open
I publish thinking before it is finished, because the questions that matter get better in conversation and worse in isolation.